Research and Markets: Advertising and Video Games - Report Forecasts Worldwide Video Game Market to Reach $81 Billion by 2016
Research and Markets (http://www.researchandmarkets.com/resea ... ing_and_vi
) has announced the addition of the "Advertising and Video Games" report to their offering.
As global video game usage soars, games are becoming increasingly attractive as a medium for advertisers
This forecast includes revenue from dedicated console hardware and software (both physical and online), dedicated portable hardware and software, PC games and games for mobile devices such as mobile phones, tablets, music players and other devices that can play games as a secondary feature. According to the report, the largest growth area is for online delivery of games.
The report predicts that, starting in 2013, online delivery of games and online business models will surpass sales of physical retail software.
The other big issue facing the game industry is the performance of dedicated video game console systems. The report forecasts strong sales for the Nintendo Wii U expected to launch in late 2012. There are also forecasts for new systems from Sony and Microsoft that have not been announced but are expected to launch within the next five years. However, this uncertainty over new game systems remains one of the biggest unknowns for the game industry.
Some other highlights from the report:
Total Worldwide Retail Sales: The traditional worldwide interactive entertainment market reached a high of $58 billion in 2008. Over the next few years, there is expected to be a steady decline at retail, reaching a low of $43 billion in 2016.
Online Sales: Total worldwide sales of online games are expected to increase from $19.3 billion in 2010 to $37.9 billion by 2016. This includes revenue from PC online games, console online games and mobile online games including mobile phones and tablets.
Total Worldwide Sales: The growth in the industry is from online delivery of games. When online distribution and online subscription and advertising revenue is added the market goes from a $66.6 billion in 2010 to a record $81 billion in 2016.
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