Happy Super Bowl week! Let’s get ready to talk some football. But first, a classic Super Bowl story—that is, a thoroughly unnecessary and stupid one. On Thursday, Boston sports radio host Alex Reimer, of WEEI, was discussing Tom Brady’s new documentary/magic pajamas propaganda called Tom vs. Time and said, on air, that Brady’s daughter was “being an annoying little pissant” during the film’s opening scene. Alex Reimer, it’s worth noting, is an adult and Brady’s daughter is five.
Listen for yourself:
Obviously, Brady was not very happy about it. The New England quarterback brought the matter up on Monday during his weekly appearance on WEEI’s Kirk and Callahan show, calling it “disappointing,” and said that he was rethinking whether he would continue to appear on the station as he has for the past several years. NESN’s Darren Hartwell recapped the exchange:
“Well, I think that — I’ve tried to come on this show for many years and have showed you guys a lot of respect,” Brady said. “I’ve always tried to come on and do a good job for you guys, so it’s very disappointing when you hear that, certainly. But my daughter or any child, they certainly don’t deserve that.”
Co-host Kirk Minihane apologized to Brady and said he understood the QB’s disappointment. Here was Brady’s response: “I’ll obviously evaluate whether I want to come on this show again, so I really don’t have much to say this morning. So, maybe I’ll speak with you guys some other time.”
And that was that. Brady recently re-upped his contract to appear on the show during the season, and WEEI is now reportedly “scrambling” to make things right.
Part of that likely involves punishing Reimer, who was suspended effective Friday and sent home from Minnesota, where he was going to participate in the station’s Super Bowl coverage.